Twinings
A redesign of 216 Strand (the oldest tea shop in London, don’t ya know 💅🏻) celebrating the provenance, process, rituals, and love of tea that Twinings has been synonymous with since its inception at this location in 1706.
The redesign would provide rich, multi-sensory storytelling to engage with customers’ natural curiosity and highlight why Twinings are experts at their craft.
I created:
a full timeline of Twinings history
interactive touch-points revealing hidden stories from the unique Twinings journey
a wellness station
tasting notes
advice on how to best enjoy various teas
introductions to the Master Blenders who work in-store
detailed descriptions of every tea available
point of sale copy
