I created:
brand new key messaging for an extensive education framework, highlighting three main product offerings: vermouth, bitter and sparkling wines.
an immersive event and script for 60 minutes, 30 minutes and 15 minutes
an extensive timeline to be used within the sessions focusing on the history of Martini as a company
key dates for each product offering
tasting mats
botanical mats
take home fact cards
The programme would highlight the vibrancy, complexity and history of each liquid, the company as a whole, and the future. it was used to educate top tier customers, and help bring the story of Martini to life.
