I find the words to bring you to life.

My name’s Gretel, but most people call me Grey.
I’m based in London and have been in the copywriting biz for over a decade.
My favourite kind of thing? Digging deep into what makes you, you. Finding the human connection (because honestly, f*ck AI) and putting that at the heart of everything. I want to make people stop and think, feel something new, learn something new, or just go “damn, that’s some really good writing, I’m gonna check this brand out”.

I LOVE long form copy; blogs, editorials, articles, reports and the like. Whipping up some gorg TOV guides always makes me happy. And anything to champion people is a winner. If you’re making a positive impact in the world, I couldn’t be happier.

And I’m equally comfortable doing short form stuff too. Need some cheeky taglines or snappy socials? I got you. Send a script or two my way and I’m buzzing. Email, product copy, landing pages etc etc. I’ve done it all and I’ll do it again!

Basically, words are my jam and putting them together is my victoria sponge. It’s what I do and it’s what I love. So maybe we can have our cake and eat it too, together. Whatdya reckon?

Client list includes: Samaritans, NCS Trust, Martini, Heights Multivitamins, Twinings, Diageo, Intrafocus Ltd, FedEx, Boden, Cunard, The Balvenie, McArthurGlen, Swarovski, Stella McCartney, The North Face, ECONYL®, Lancôme, Maybelline, Liquitex, Whitbread, HSH Naturally Peninsula, MSC, Driscoll’s Berries, Oumph!, The Rainforest Alliance, Climate Optimist, The C&A Foundation, Virgin Media, Network Rail, TfL, the NHS, British Airways, The University of Bristol.